Rediseño conceptual de la cerveza Knickerbocker
Una de las cervezas más vendidas en New York de los años 20’s. Fundada por Jacob Ruppert Jr, la marca de cerveza fue vendida a otra compañía y finalmente descontinuada a finales de los años 70´s.
El envase tuvo varios cambios a lo largo de su historia; entre esas variaciones encontramos diseños con águilas y listones, elementos que decidimos mantener para el desarrollo del proyecto.
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Knickerbocker beer conceptual redesign
One of the most popular beers in New York in the 20's. Founded by Jacob Ruppert Jr, the beer brand was later sold to another company and finally discontinued in the late 70's.
The packaging had several changes throughout its history; among these variations we found designs with eagles and ribbons, elements that we decided to maintain for the development of the project.
The packaging had several changes throughout its history; among these variations we found designs with eagles and ribbons, elements that we decided to maintain for the development of the project.
Original vs. Redesign
