The Trote Store was created thinking of the young urban folks who do not feel part of society. The Trote was created to show that it's okay to be different. And it was with that in mind that I developed the brand and the line of personalized illustrations. You can even assemble your character, choose the text of your shirt and buy. It cannot be more personal than that and it's amazing.
The biggest challenge was to create something that was never seen before, but at the same time based on the popular tastes of young people. For that, I mixed Gothic elements with Japanese Kwaii and Grunge Rock American style, with a minimalist look, to create something I'm calling: Pop Gothic Design.
