CULTURAL CENTER OF ANDREY VOZNESENSKY


On May 12th, 2018 in a 19th century manor in the heart of Moscow the opening ceremony of the Cultural Center of Andrey Voznesensky took place. Inside its walls visitors could find installations related to the famous poet’s legacy and a multifunctional exhibition space.




We were in charge of the tasks related to the Center’s technological infrastructure, such as detailed technical projects’ designs development, selection and delivery of equipment, manufacturing, assembly and installation of multimedia and interactive exhibits as well as lighting solutions.




The building’s hallway is equipped with a large projection surface, for which we created a special interactive application and layout templates. With the help of the content management system, the Center’s staff can design the announcements of new events and introduce the visitors to the exhibit contents with ease. 






Because Voznesensky’s oeuvre is text-centric, a special attention was paid to his poems. We have installed LED lines displaying texts of his poems in the entrance zone and along the staircase to the second floor, establishing a visual rhythm and dynamic of the whole location. Those were combined with gobo projections of the poet’s 'videoms', or animated poetic graphics on the hallway walls.






In the interactive installation entitled 'A Million of Red Roses’ the motion sensor activates the playback of the musical theme and scrolling of the text of the famous Russian hit song by the same name.




This installation consists of a number of the cubes with integrated screens, graphic design and objects relevant to the poet's vast artistic heritage.


The interior design with the cubes key installation in the center was supported by large scale projections on the ceiling.




In one of the Center’s halls we wanted to recreate an immersive experience of being surrounded by Voznesensky’s poetry. In a dark space we have made a number of human-size projections on the wall with actors and well-known figures of the Russian cultural scene reciting his poems, along with the footage of the poet himself.




The projection interactive installation ‘Russia, arise!’ is equipped with a speech recognition function. The visitors read aloud lines of this poem that are projected onto a wall, while specially developed by our engineer’s application recognizes spoken words and visually accentuates the relevant text snippet by video projection means. Simultaneously with it relevant parts of the sculptural composition that contains the poem’s imagery lit up.




The Center also has an electronic library there the visitors can select one of Voznesensky’s compilations and study its contents on integrated displays.




Some over multimedia installations that allowed visitors to get acquainted with the poet’s body of work and archive media files were installed.




The building’s second-floor space is multifunctional, and can be used as a movie theater, a lecture hall, or an exhibition space. It also houses the sculptural-and-light reconstruction of the poet’s study 
at his favorite dacha in Peredelkino. In addition to a number of original three-dimensional artistic solutions, there are several multimedia installations designed by our team.




A large number of integrated multimedia solutions helped to reduce operational costs and allowed to easily and quickly transform the Center’s environment for different types of activities — performances and presentations, movie screenings and exhibitions , making it truly multifunctional and ergonomical. The set-up also envisions a convenient and easy-to-use system of remote content management and multimedia complex control.



WORK IN PROGRESS
 

CREDITS

Cultural center of Andrey Voznesensky was created by:
Architecture – Agnia Sterligova, Planet 9
Technical solutions and multimedia 
– Pitch
Lighting – Yarko-Yarko



All photos by Pitch, Yarko-Yarko, Cultural Center of Andrey Voznesensky 
©​​​​​​​
www.voznesenskycenter.ru
Moscow, 2018


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CULTURAL CENTER OF ANDREY VOZNESENSKY
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