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UAE National Pavilion 2016
Venice Biennale
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The Challenge
Creating a graphical identity for the presence of the UAE in the Venice Biennial.
A brand that could connect the contemporary identity of the Biennial with the heritage based theme of the exhibition - the traditional Emirati Sha’abi house.
The Outcome
A very contemporary brand that connects the three main elements of graphic design, architecture and UAE heritage, in a dynamic and functional concept.
A brand that could also be very well applied within the unique physical space in Venice.
A brand that could also be very well applied within the unique physical space in Venice.
The Impact
Formulating a moment of pride for the UAE on the international stage, where something that could easily be another cultural barrier instead became a timeless design marker.
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Client: UAE National Pavilion/SHF
Creative Direction: Nuno Abreu
Graphic Design: Filipa Goes
Editorial: Filipa Goes, Shamma Buhazza
Photography Art Direction: Filipa Goes
Photography: Jonny Kennaugh
