for innocent
to best effect, especially on the back of pack where we broke away from the classic template to do something to surprise and delight the drinkers at home.
events. Because the focus was on beautiful imagery, the leaflet doubled up as a poster.
On this project the brief was to turn our standard OJ carton into a one-off special that people would want to have on their Christmas tables. It should also communicate the charity donation element.
of 4 cut-out-and-keep tick lists on the back of pack for the festive period.
and exercise tips.
