Marketing Plan and Communication Campaign for Terre di Faenza.
This a project for a Master Degree at I.S.I.A. - 2012/2013.
Brief: increase the visibility and the number of tourist in the area "Terre di Faenza"
(cities: Faenza, Brisighella, Casola Valsenio, Castelbolognese, Riolo Terme, Solarolo)
The aim was to create a series of events, communication strategies and viral activity to attract more tourists.
We have also defined a new communication campaign (posters, video clip, web, social media) and graphic guideline for Terre di Faenza Authority.
The payoff: "PREPARATI A..." is the leit-motiv of this campaign.
Below there are graphical representations and photos of some of the material for this communication campaign.
Territory and city guide
Events Guide
Before planning the communication campaign, we have developed a marketing research.
So we have created and distributed a questionnaire about the perception of the area to find
selling point and weak point of the territory.
Below you can see this questionnaire and the infographic with the results.
Commercial Spot Project
For this communication campaign we shot two commercial / spot project.
Below you can see two frames.
Every video commercial is a very famous movie quote, so that the tourist will recognize himself in the advertising. The territory becomes the location of cult movies and the tourist is the star.
the soundtrack evokes the folk music of the area, and only in a few seconds, there is the reference sound of the film quoted.
You can see the first coomercial here and the second commercial here
