The brief was to create a brand that can be used and owned by the people and companies within the square mile – be it Goldman Sachs, a bar, or an individual but not by government or the City itself.
Starting in the City, launch the campaign to bring this concept to life. Build a unique tone of voice to talk about the positive changes that are happening.
And finally, create a global campaign to showcase the City in Hong Kong, New York and other key financial districts around the world.
One sample of sketches and process of designing the brand identity for the project.
It was expected to show the brand in public places and commercial part of the city. Banner Design.
Brand applied in different commercial part of the city.
Poster design for the campaign
Poster applied in public places-
Promotional poster
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