Amo Petric

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Amo Petric

Amo Petric is an online professional skincare and beauty brand for pets. Founded in Denmark, their mission is to provide a better living experience for pets with 100% natural ingredients. They also donate a percentage of their profits towards animal adoption charities.

The object is to create a packaging that truly showcases the organic and natural feature of the ingredients and the brand’s love for our non-human best friends. Each package was designed with different icons based on the function of the product. Combining with a color that similar to the kraft paper, it achieved an organic and friendly impression. Each product comes with a card designed with the illustration of the main ingredient and a sentence written by the founder. The two typefaces were designed to give a lovely and cute impression of the brand. The photographs were taken by the In Light Studio.

This project was featured by The Dieline, Packaing of the world.

Amo Petric是一个关怀宠物健康的品牌，主要受众是养狗，有爱心，希望给狗狗健康开心的生活，并且愿意为狗狗购买保健品的人士。根据客户对品牌人性化，健康，宠物护肤的定位，我做出了此次宠物护肤系列设计。

包装主体方面，考虑到目前这一系列的狗狗护肤产品在国内没有相关的竞品，而且产品体积较小，所以希望能在包装上体现充分产品的功能，以起到教育消费者的作用。因此，在设计的时候，我选择以字体为主体，结合形象的图形的排版方式。每个图形分别代表这套宠物护肤产品的一种功能，图形依次是小狗鼻子，叶片，爪子，波浪，分别代表了“润鼻”、“护肤”、“润脚”和“去褶皱”的功能。在设计外盒时，我把这四种图形做成一套图案，用于外盒的底座，以保持主体设计的整体性。

本套设计重心关键词为：有机，因此，主体颜色选择了接近牛皮纸的浅褐色搭配纯白色和纯黑色，整体风格更加简洁，以体现产品原料纯天然，可以放心使用的主要特点。为了给品牌消费者更好的品牌体验，我设计了一系列写着温馨话语的卡片，放在盒子内部，卡片的文案由客户撰写，设计延续了外包装简洁的风格，同时，为了强调产品“天然、有机”的特点，在不同功能产品卡片的后面加上了该护肤产品主要成分的插画。包装的主体字体选择的是几何感比较强，给人友好感觉的非衬线字体，卡片文字选择的是可爱自带萌感的手写体Caveat Brush，体现一种有爱和温馨的感觉。