School project in collaboration with Oatly. Branding and packaging design for a oat based Turkish yoghurt aimed towards the Swedish market. The products design could differ from Oatlys usual design but should still express the same values.
While creating the design I thought about swedish peoples associations to Turkish yoghurt, Oatly and Turkey. The aesthetic of the design aim to express a sense of playfulness, Oatly work a lot with illustration and differ themselves from other similar products through a youthful and playful design. The design also aims to express the feeling of ocean, warm weather and holiday because these are things Swedish people associate with Turkey.
