Golf shopping is at golping! Korean`s golf is completed in the course of golping.
In April 2017, we opened the main renewal of Golping Shopping Mall. Golping has been maintaining steady maintenance in NewRiver until now, but it has been three years since 2014 after customers will feel a significant change when they connecting. The main renewal of Golping requires customers to adapt to it as most golf zone golf equipment buyers use it.
As a result, We have focused on minimizing the site fatigue that our customers receive while renewing their golfing, and have implemented the following key concepts and content strategies:
In April 2017, we opened the main renewal of Golping Shopping Mall.
Golping has been maintaining steady maintenance in NewRiver until now, but it has been three years since 2014 after customers will feel a significant change when they connecting.
The main renewal of Golping requires customers to adapt to it as most golf zone golf equipment buyers use it. As a result, we focused on minimizing the site fatigue for our customers while renewing golping, and implemented the following key concepts and content strategies :
The customer is the biggest main by Golping's website renewal.
We conducted a general redesign in the planning and implementation of the pitch shopping mall. Through the analysis of Google Analytics, the company studied the flow of users and key menus in existing shopping malls. As a result, we found that the existing shopping mall has a complicated and uncomfortable configuration menu that is inconvenient for users. We introduced a reduced menu option by simply presenting necessary product information to our visiting customers to facilitate the difficult and time-consuming selection process.
The wider display screen become to reflects the trend.
In this renewal, we increased the width of the main PC.
Since 2014, the high resolution display can be displayed on a wide screen due to the various device resolutions and hardware enhancements. We've created a large and spacious new website to make it easier to view, considering that the majority of golping users are fit for a resolution of 1,100 pixels wide.
In addition, each area is bounded to increase readability and concentration and to apply flat design to efficiently utilize large spaces.
Easily showing you what you want.
The old shopping mall was inconvenient to see.
It was difficult to organize the preview category of the product, which is a trend, because it is comprised of overlapping product exposure, small banner size, and text. The focus was on the text composition, which was full of rhetoric modifying products to induce product clicks as much as possible, and naturally had a low click rate. First, we have organized the product so that it looks good. The main visual area has been devoted to increasing product concentration and exposing time sales and recommendations, while providing image previews in the form of cards to focus on the product itself and attract attention.
As your eyes move to the bottom, it provides an area to check products without having to go to detail pages due to the exposure of clubs, items or fashion.
We have make content planning melt in the shopping mall naturally.
We have arranged the major menu categories at a glance and introduced a ' hamburger menu '.
A sidebar menu called a hamburger menu does not show sub-menus before clicking or over. The menu of hamburgers has already been applied to many websites, shopping malls or applications, and users have a good understanding of the menu. The hamburger menus introduced in the Golping Mall provide a concise display of menus in clubs, items and fashion that do not need to be displayed complicated on the screen, helping customers shop pleasantly.
By utilizing Google Analytics, we put the most click-through and transfer-record customer click-through content on the front of the site : ' Recommended event! ' and TIME SALE.
By offering convenience to customers to easily and cheaply purchase a variety of golf products, the company can increase their return on shopping malls, increase their loyalty, increase sales, and provide a variety of opportunities for local retailers.
It is also optimized for the shopping mall's original purpose of selling and purchasing, considering the high accessibility and manageability of MD recommended and customized product categories
by category. We analyzed the shopping big data of the existing mining industry and introduced
the curation service to various products for the purpose of each visit and MD recommendation product menu for each category.
Maintaining the Identity of the Gulf of Golping.
Golping's Brandy identity is firm.
I used blue color as a point so I wouldn't lose my brand when I renew.
Overall, we used a layout and color to " exclude unnecessary things " as much as possible, taking into account the thumbnail exposure of the product.
Font also has been completely replaced at renewal with the Sharing Gothic style.
It reduced the stiffness felt in the existing font, and it focused on information delivery by adjusting product reviews and price strength.
Simplicity of promotion.
The current promotion is planned at the top for delivery to customers. We have placed detailed events in the center that provide tips for purchasing details.The product reviews are available and the wide banner during the Big Event is exposed to help customers participate in the promotion easily.
Golping's Differentiated Communications.
We offer the most suitable product out of the vast range of products, dividing the customer's type and propensity. Increase satisfaction by providing pre-proposals communication before customer visits.
Best product exposure by category.
The most preferred golf products among the various golf related items are placed in the lower area of the main golf course, making it easier for customers to choose the best fit for each season.
The size of the product has also changed significantly, and the product has been designed to be reviewed at once.
E-commerce, Changes quietly but drastically for Customers.
As the shopping mall targets the majority of golf customers, the renewal of Golping is organized so that even new customers don't feel uncomfortable. Although the approach is meticulous, it makes the difference before and after renewal apparent in the content details. Golping renewal has been integrated into the UI/UX trend based on the development of the device environment, which includes Golping and New River's purification, as well as content and service strategies.
