2018
Art Direction/Background Design
Client: Piracanjuba
Directed by Carlos Mafia
Directed by Carlos Mafia
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I worked as an Art Director for this short 30s spot for Piracanjuba. I was tasked with filtering the references we had spread and reach a proper style for the animation, trying to be artistically original, while also keeping in mind the age-range it was aimed for. After that I was also tasked with painting and developing the Master backgrounds for the spot.
I was involved in all parts of the process of creation, figuring references not only for the artistic part but also offering feedback and guiding part of the animation process. We were very happy with the results and hope you enjoy it as much as we enjoyed making it.
I worked as an Art Director for this short 30s spot for Piracanjuba. I was tasked with filtering the references we had spread and reach a proper style for the animation, trying to be artistically original, while also keeping in mind the age-range it was aimed for. After that I was also tasked with painting and developing the Master backgrounds for the spot.
I was involved in all parts of the process of creation, figuring references not only for the artistic part but also offering feedback and guiding part of the animation process. We were very happy with the results and hope you enjoy it as much as we enjoyed making it.
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Moodboard
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The moodboard we developed early on was a reference not only for us but to assure the client of the quality of animation we were aiming for. We then separated all the main references that we thought made sense and started exploring a style based on their support.
The moodboard we developed early on was a reference not only for us but to assure the client of the quality of animation we were aiming for. We then separated all the main references that we thought made sense and started exploring a style based on their support.
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After that we decided to start exploring the style on the main background, which served as a map to plan all the other shots and cameras.
After that we decided to start exploring the style on the main background, which served as a map to plan all the other shots and cameras.
Props
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Early tests and style-sheet
Early tests and style-sheet
Backgrounds
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Final Designs
Final Designs
THANK YOU!
