Dinosauri in Carne e Ossa, the prehistoric itinerant exhibition, has set up a path-exhibition in Naples with thirty reproductions of dinosaurs in 1:1 scale, in order to sensitize people to the theme of extinction.
To promote the exhibition, Fosbury has created a multi-subject campaign structured with synthetic and ironic visuals. The aim of the communication was to capture attention and pro-actively involve end-users, showing them curious information and challenging them to avoid a possible extinction.