The wordmark is bold and straight-forward like the disruptive tone of the organization. |Tilting the 'A' creates a megaphone, a metaphor for the organization's tone and mission.
The titled 'A' is the core of the identity. It can be used as a main identifier or be used expressively.
When used expressively, it can be used like a more literally like a megaphone to shout statistics and information.
When used expressively, it can be used like a more literally like a megaphone to shout statistics and information.
