Create a sustainability campaign that drives employee behavior to reduce the vast amount of waste produced within Havas New York.

Employees do not make sustainability a primary concern because they do not believe their actions would make an impact and they don’t know where to start. So we want to give them a way to see the impact of being sustainable by providing a fun game to play. Inspired by the nostalgic Tamagotchi, we created Henry a new virtual office pet for Havas NY. The employees try to keep him alive by being sustainable due to his health mapped to the amount of waste produced. With a competitive element between floors.

At the end of every two weeks, we tally up how many times each floor killed Henry and whoever has the least kills wins. We reward the winning floors with prizes such as pizza and beer.