Aavri (2018)
Client: Aavri
Location: Vancouver, BC, Canada
Industry: Design Service Company for Fintech
Team: Soulmates
Brand Identity, Art Direction, Illustrations, Website
About: Aavri is a digital service design & deployment company for the financial services industry. Their main focus is to help financial institutes achieve their goals by transforming their physical customer experiences via branches/offices into a omni-channel seamless digital experience.
Name – Meaning: Aavri comes from the Greek word Avrio which means the future. Aavri wants to help their customers with their future. Take them to the future and always look ahead.
Design Strategy:
Our focus was to help Aavri position themselves as an established company financial institutions would trust - without excessive rigidness, or on the other hand, without too much playfulness. Exploring more possible design routes with the client, we ended up with a clean and timeless look completed with a combination of bright and pastel colors, distinctive typography and minimalistic illustrations.
Logo:
Just as Italics (typefaces) are a way to emphasize one's key points and a way to show which words they stressed, Aavri's logo is an emphasis of their vision and mission.
Aavri helps financial and banking institutions have to reinvent themselves and to prosper. To visualize this insight we combined the Regular and Italic "Aa" as a reference to the old and the new/traditional financial institution and their alternative future with Aavri. The unfinished A, is a link to those institutions that changed their path and lead toward their brighter future.
Aavri helps financial and banking institutions have to reinvent themselves and to prosper. To visualize this insight we combined the Regular and Italic "Aa" as a reference to the old and the new/traditional financial institution and their alternative future with Aavri. The unfinished A, is a link to those institutions that changed their path and lead toward their brighter future.
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