Jewel Paymentech
Jewel Paymentech, a start-up financial risk technology company, had an aim to create a safe environment for electronic payments. I used this mission to develop the overarching ethos of ‘protection through intelligence’. To bring the mission to life I reviewed and developed the brand proposition and visual identity. The creative approach plays on the idea of multiple data points working together to form a solution, while also portraying the transaction itself. The identifying graphic has the ability to move and adapt, reinforcing the idea of faster, smarter, safer transactions within the ever-changing fraud landscape.
