I created a logo for the organic baby food brand 'Vic & Dyl at the allotment'. The brief required a fun logo that would appeal to both babies and the 'yummy mummy'. I tried to create an organic look using a natural free-hand style font, using the white space of the 'V' to form a carrot growing in the ground, and the use of the leaves above the 'i'. I used natural pastel colours and shades representing the earth/soil and green representing nature.