JUICED Branding | Jul 2016
As part of the Pratt PreCollege Program coursework, the design brief involved creating the brand identity for JUICED. The establishment is a fictional, contemporary Juice Bar Internet Cafe targeted towards 15 to 20-year-olds. I used extended lines as a consistent graphic element in the brand identity to emphasize the connectedness that JUICED provides as a place to recharge and reconnect.
JUICED Static Logo
JUICED Animated Logo
Bottle Packaging
T-Shirt Design
Poster Design
My process involved doing hand-drawn sketches of initial logo ideas, creating static vectors in Illustrator, doing frame animations in Photoshop, and iterating designs based on class critiques.
Initial Logo and Icon Sketches
Initial T-Shirt and Poster Sketches
Digital Logo Explorations (left) and Shortlisted Logos (right)
Initial Animations
