Spec is a London-based startup that provides feature-rich marketing assets and accurate property measurements to estate agents.

As Social Media Marketing Manager of Spec I create and implement marketing strategies for Twitter, Instagram and Facebook, plus any additional channels through the use of social networking platforms.

KEY STRATEGY GOALS:

Create awareness for Spec’s industry-leading service and solutions

Grow consideration by demonstrating knowledge, benefits and endorsements from customers

Humanise the brand by talking about our people, behind the scenes information and being more accessible

The assets are laid out into a “content calendar” to ensure social media campaigns support business goals and strategies with every post.

Collating data on social media performance to inform and dictate future decisions and strategies is a vital part of growth in implementing a marketing strategy for Twitter, Instagram and Facebook, plus any additional channels through the use of social networking platforms. My strategy assisted in a 280% Instagram follower increase in the first 3 months.