Bebopalula is a fashion brand for clothing
and vintage styles between the 1920s and the 1950s.
Bebopalula creates its collections completely by hand
and there is not dress like another:
Baopalula's products are simply unique!
I began the project researching the characteristic of the fashion styles
between the 20s and the 50s.
The roaring 1920s are the years of the “flapper girls”: emancipated ladies
who started to protest for their rights as free women and not just as housewives.
In those years the skirts got shorter, the dresses became adorned with patterns
and many accessories were introduced such as: stoles, clochès, and cigarettes
with mouthpiece, paillettes, feathers and pearls.
In the 1930s, the female shapes are celebrated.
Dresses became plainer, skirts get longer over the knee and, often,
down to the ankles. Madeleine Vionnet invents sloping cut, low-cut dresses
and starts uncovering the back.
In the 1940s, the fashion style reflects its historical period: the years of the World War II. Clothes become poorer and heavier. Straight and squared lines.
In these years the trend is the “uniform-tailleur”: the woman style conforms
to that of the soldier. In 1947 Dior invents the “new look”. The style keeps plain,
but now it gives prominence and volume to the hips and chest.
The 1950s are hit by Rock’n’roll. The trend is the pinup style and polka dot patterns become the symbol of those years.
In the second part of my research, I started looking into the communication codes
used in those periods, focusing on typefaces.
I compared those codes with how fashion is communicated nowadays and noticed that, especially for the luxury brands, we can notice a constant:
many fashion magazines use the same font style. This style is called “Modern”.
Modern typefaces have an extremely contrasting thick and thin elements
that makes them very elegant.
So, the idea was to define Bebopalula’s products as an high quality product.
I started to design this logo choosing an elegant typeface. I chose “Perla” typeface.
Perla typeface is designed on Didot typeface, but with a notable difference:
it has an alternated style combination of capital letters and lowercase letters.
It also has circular elements that add a bespoke and expressive quality.
I played with these elements and with the extreme contrast of thick and thin lines,
and I created a mark: A “B” that reminds the needle and the embroidery.
