FRUIT FEST
branding + social media concept
Fruit Fest is a celebration of diversity, music, performance and art to support the LGBTQ community. However, most people either have never heard of it, or confuse it with a farmer’s market. My goal was to create a poster that used people’s misunderstanding as a way to grab their attention. Light on the info, but bold in its presentation, this poster motivates people to check out the event and learn more.
