Cruelty Free International (formerly The BUAV) are the only global organisation working solely to end animal testing for cosmetics and consumer products.
They have been campaigning for a ban on animal testing for cosmetics in Europe for many years and this ban was finally implemented on 11th March 2013.
They wanted to mark and promote this event by producing an infographic describing the timeline of their journey - from The BUAV's formation in 1898 to the ban date - with a forward message indicating future aims.
As the rabbit is their main mascot, and as rabbits are one of the animals most commonly used in animal experiments, a rabbit warren was chosen as a device to represent the timeline. The viewer starts the journey at the deepest, darkest point of the burrow with the founding of the campaign, and ends at the top with the rabbits emerging into the light at the date of the ban.
