#AnywhereAnytime
Challenge
America has a gun violence epidemic that is unique in the world. We haven’t been able to work toward a solution because we are stuck in a cycle of inaction. A frenzy of demand for change, a polarized public debate, a shift in focus to whatever is next.
The world wants a silver bullet we can rally around. But in reality, it’s a web of interrelated issues, each needing to be addressed and targeted for change.
Solution
Four posters, each with a chilling image accompanied by a gun violence statistic. The image catches the viewer's attention and evokes a sense of fear and discomfort, while the copy explains the gravity of the situation.
#AnywhereAnytime will help this campaign go viral on social media. It perfectly captures the idea of this campaign: Someone you know can be a victim.
Everyone tells themselves they won’t be the one to face disaster. These posters bring the issue of gun violence much closer to home –– with the hope of encouraging change.
Team
Ben Sash Micha Lewis
