The Ocean Cleanup Campaign is a social awareness campaign to bring attention to pollution in the oceans. In a variation of a theme that’s been previously explored, plastic bags and bottles have been Photoshopped into the shape of sea creatures, prompting viewers to think of the state of our oceans and reflect on what we would prefer to see. A common problem with plastics in our oceans is not that it bothers us, it is that sea creatures mistake them for animals and try to eat them. By making the pieces of trash blend in with sea creatures, the ads bring attention to how unfortunately common this problem is. The campaign includes three print ads, a billboard, and a Google maps game. Design challenges included showing the problem and making viewers consider their own actions without putting them off.

The Google maps game gets viewers involved and educates players by having them guess where main points of pollution are in our oceans.