The MIST Hot Spring Hotels
Branding & identity design for a luxury design hotel in Zhengzhou, China.
The logotype abstractly depicts the shape of the MIST Hotel, inspired from the word ‘mist’. The typesetting appears throughout the guests’ experience in the hotel - from the wayfinding signs to the printed materials. The branding aims to achieve a coherence with the architecture, which was designed by Department of Architecture from Bangkok. The colour palette is picked from the colours of the sky, from which the architecture takes its inspiration from.
Undertaken as a member of artless Inc.
creative direction: shun kawakami
art direction & graphic design: koyuki inagaki
assistant design: nooey nitipon, kanako ueno
project management: ken aoki
architecture & interior design: department of architecture
photography: yuu kawakami
Stationeries & Collaterals