Client: P&G
Project: Downy Summer Limited Edition (2020).
Concept: To keep the momentum as the softener leader in Thailand, Downy launched a limited summer edition with a seasonal perfume offering. The refreshing cues from summer were visualized through an eyecatching ice cream cone, dissipating floral and fruity scent expressions. The unique indulgent and long-lasting scent experience is brought to life by a sensorial composition heroing the perfume bottle as a recognizable asset for Downy. In addition to that, an Instagram filter was created to generate social media buzz, driving trial and more customer engagement with the brand.
*Teamwork developed by Landor®.
