FIFA World Cup 2018
FÚTBOL=TELEMUNDO
CHALLENGE
As the new exclusive Spanish broadcaster of the FIFA World Cup, Telemundo aimed to take over a multicultural American audience.The catch? We could only do it in Spanish.
CHALLENGE
As the new exclusive Spanish broadcaster of the FIFA World Cup, Telemundo aimed to take over a multicultural American audience.The catch? We could only do it in Spanish.
IDEA
We chose Spanish words that could be easily understood by all, and launched a campaign that simultaneously spoke to Spanish-dominant, bilingual, and English language audiences.
We chose Spanish words that could be easily understood by all, and launched a campaign that simultaneously spoke to Spanish-dominant, bilingual, and English language audiences.
On the TV spots we used FIFA footage and created our original footage to create the storytelling.
Website take over and social media posting.
LIKE NEVER BEFORE
CHALLENGE
A multi-screen World Cup was about to happen for the first time. And Telemundo needed to deliver the most exciting experience to hardcore fútbol fans across its network.
CHALLENGE
A multi-screen World Cup was about to happen for the first time. And Telemundo needed to deliver the most exciting experience to hardcore fútbol fans across its network.
The promise
You will live the World Cup, like never before.
The results
During the first three weeks of the tournament, downloads for the Telemundo Deportes En Vivo App increased 444x,
while its main competitor FOX Sports increased by only 95x. The top 3 sports apps for Android in the U.S. during the same period of the tournament were Telemundo Deportes (#1), FOX Sports GO (#2), and FOX Sports (#3)
