A FINAL YEAR PROJECT.
A PROJECT TO PROMOTE LOCAL (MALAYSIAN BRAND) SODA DRINKS FOR YOUNG MILLENNIAL.
THE CHIC SODA.
CLIENT .
KAM & LUNG HOLDING SDN. BHD.
PROJECT.
RE-BRANDING,PROMOTING
FIELD.
ADVERTISING
YEAR.
2018
ABOUT THIS PROJECT.
This project been produced by me and my team in final year before we graduate as Bachelor of Design (Advertising) with Hons. holder. Basically, in this Final Year Project all advertising design student required to produce a campaign which can be taken from Product, Service or Awareness Campaign (PSA). Therefore, I'd chosen Product as my final year project which in this project I am responsible as the leader in producing this FYP, the campaign I have chosen is a beverage product called "The Chic Soda(Formerly known as Air Botol Cap Ayam". Herewith, are the project that we'd done. Take a look!
A bit more info and process about this final project : i) Product Re-branding ii) Print Ads iii) Product Label Packaging iv) Promotional Items
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SERIES I - MASQUERADE DANCE
DURATION : 00:40 SEC
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This ad is a series commercial, which is in the first series is Masquarade Dance, the second series is Carousel and the third series is Fashion Dream. The first series tells the situation in a food / beverage / cafe shop. A young woman named Annisa Maisara walked inside the dining hall and Annisa Maisara had sauced her back on the chair and drink bottled water using straw. After Annisa Maisara drink the water, suddenly the atmosphere in the shop turned into a masquerade party as well as Annisa Maisara's dress also changed completely. Inside the party, a young man and handsome invited Anissa Maisara to dance with him. At the same time,Anissa Maisara is very happy to mention "amazing". At the end of the dance, everyone was asked to gather and each of them was required to open masquerade masks. Suddenly a waitress waited for her to ask for a bill. At that time, Annisa Maisara with the masquerade dancing style was stuck in the store and saw the waiter when reprimanded by the waiter. The waitress feels weird with Annisa Maisara's actions. Annisa Maisara laughed and sat down again at the table of her drinking table with a smile. At the end of the advertisement, watch the bottled product is displayed along with the tag-line of the product.
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SERIES II - CAROUSEL
DURATION : 00:40 SEC
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The second series starts in an office, Anissa Maisara walks to the office pantry to drink a cup of water. She threw his back on the chair in the pantry office with a sigh. She took a bottle of water on the nearby table and poured the water into the cup. Annisa Maisara drink water while enjoying it until she closed her eyes. When she opened his eyes, suddenly the atmosphere in the office pantry changed and she was on a carousel horse while holding a pole. She look very happy and excited to be able to play carousel. While she was playing carousel, a carousel's bodyguard came in contact with her and apparently the guards were his co-workers who were in the pantry. At the same time she was reprimanded by her colleague, apparently she was holding a bottle of water in front of him. It turns out she was fantasizing and smiling alone. At the end of the advertisement, the products displayed and the tag-line of the product.
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SERIES III - FASHION DREAM
DURATION : 00:40 SEC
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TVC ADS on this third series, takes place in a park where a teenage girl named Annisa Maisara is wandering in a recreational park to enjoy the beauty of the recreational park. In a moody mood, Annisa Maisara continues to sit in a rock chair with a table in the recreation park. Without delay, the storyline in this ad began, where Annisa Maisara placed a drink bottle on the table while putting straw into the bottled water and enjoying the drink while closing her eyes. While Annisa Maisara drinks the water, suddenly she feels like something happens where the wind is blowing fast and when she opens her eyes she sees her clothes changing to a very beautiful and attractive dress. With a feeling of excitement, she went on a walk while displaying her clothes and making a "catwalk" action with a very excited and proud feeling. As he was dressed in his clothes, he heard the applause from a small child and he was in a dream with his imagination that he was on the table for drinking the bottled water and eventually smiling ashamed. At the end of the ad witness the bottled beverage product is displayed as well as the tag-line of the product.
(C) 2018 . Creative Multimedia Department, Faculty of Art, Computing & Creative Industry (FCCI), Sultan Idris Education University. Disclaimer : All the design, products, and company names mentioned is for educational purpose only and not valid for commercialize. Thank You.
