Power 98FM
Identity & Web & Mobile App Design
Power 98FM is a local radio station and we were brought onboard to make Power 98FM exciting and relevant for today’s digital audience.
The rebranding of the Power 98FM identity involved both print and digital media, from creating a new logo, stationery, collaterals, print advertising to website and mobile app creation.
The new logo reflects the charisma and spirit of the brand and the wave symbol is inspired by the crests and troughs of soundwaves. The wave element is also carried through the website, whereby the pulsating wave reacts to the beat of the music playing on the radio site in real time.
