Mealox (Meal + Box) is a brand that provides a new concept for children to be more independent and eat healthier by giving them the tools and knowledge to prepare their meals in a fun and interactive way under their parents supervision.
The problem:
1- Kids having bad eating habits.
2- The lack of interaction between kids & parents due to technology attraction.
3- healthy food is not attractive for kids.
Goals:
1- To create an interaction between parents and their children.
2- To motivate children to be educated and independent to prepare their meals.
3- to visually attract children in order to motivate them to brag with the products.
Research Question :
How can communication design drive parents into changing their children’s eating habits
through providing healthier alternatives ?
The Solution: To create an interactive series of products made with a safe material (BPA) inspired by the children's drawings, their favorite mobile games and funky color palettes with a book full of illustrated recipes of their favorite meals, candy or snacks but made with healthy ingredients.
The whole illustration tells the story of the meals in the Mealox Recipes Book that can be divided into 4 separate illustrations, these small illustrations are the sections inside the book & packaging. Each section in the book is identified by it's pattern that shows the ingredients used in the recipes of each section.
