This is one of my major subject assignment that required us to come out with a campaign name, tagline, logo, promotional items and public service announcement (psa) video.
Campaign Name : i-LIFE
Tagline : TREASURE YOUR BODY, TREASURE YOUR HEALTH.
Target Audience : 15-25 years old
Why name it as i-LIFE?
Nowadays, almost everyone youngster own a smartphone or any high tech gadget. Among all the technology product, apple product - iPhone and iPad had made a huge attention among the youngster nowadays. The word "i" infront of the product had inspired me to think that the phone and the pad is belong to "i", therefore it guide me to name the campaign name as "i-LIFE" which mean my life.
Meanwhile in chinese, love is call "ai - 爱". The pronounce of love in chinese is almost the same as the pronounce of the alphabet "i". Thus, the campaign name bring out another meaning that we need to love our life.
Campaign Purpose
Logo Design for i-Life Campaign.
Exhibition Profile for i-Life Campaign.
Promotional Flowchart for i-Life Campaign.
3D Exhibition Booth - Flythrough.
3D Exhibition Booth - Side View.
3D Exhibition Booth - Left Side Top View.
Promotional Items
- Brouchure Design and Bookmark Design.
Poster Design 1.
Poster Design 2.
Electronic Promotion - Apps Design.
