The main idea was to show that the company serves good food quickly, out of the context of “fast food” (with this, the slogan and concept were born). The symbol represents the main dish of this food chain (and the main dish in Porto) called Francesinha. This dish was represented in the shape of a crown, showing that the company stands in the front line of the francesinha food chains. It’s one of the oldest portuguese food franchise’s (1992) and famous to the portuguese culture. The concept was designed in collaboration with Dice Creative Concept.
After that, i runned all the image activities, social media, brand campaigns, print design, etc.

My functions in the project included campaign development and follow up, social media management, presentations, store's brand elements design, etc.

This campaign was made to boost the sales on mondays, a day that was not really profitable. It was communicated via flyer and social media, and the 23% was chosen because of the 23 years old of the company.

The results were pretty positive and increased the overall sales.

The illustrated table wipe was one of the main vehicles of communication. Used for campaigns like Father's day (picture above), Mother's day, Christmas, etc. it communciated the merchandising or promotions related to these days, illustrations of the 23 years of the company (always on the bottom left corner), connections to web pages and infos about the locations.

This brand activation campaign was made to invite people to celebrate with their family at our restaurants. For each son/daughter that ate a meal, the father got 10% discount per each in his meal.

Also, there was a box (for both Mother's and Father's Day) with cards to fullfill with memories, an exercise that brings father/mother and son/daughter together.

A plus, used during all year, were the plates with a suggestion of a dessert.

Another aim of this rebranding was to re-launch the kids menu. My idea was to create a set of versatile illustrations that represented the brands culture and could engage with the children. There was a huge boost on the sales and the interactions created made the parents happy.