UNICEF Surrealism
Challenge:
Generate a campaign to raise awareness about the violence suffered by children in countries with armed conflict
Idea:
The idea is to raise awareness of the problem of violence and child abandonment through art. With the tittle "Surrealism" the campaign wants to saw that this kind of situation
that these kinds of situations may seem very distant and even non-existent, surrealist but they are really happening in several places in the world.
To develop the idea we choose graphics advertising.
We put our graphic, which shows children painted in situations of violence, in mupis. Near the Reina Sofia museum (museum of contemporary art in Madrid) coinciding with the Dorothea Tanning´s exhibition of surrealism art.
The graphics are made from paintings of Dorothea. These have been modified, with the same aesthetic style, to reflect the situations of vulnerability that thousands of children live
