Lenovo Think Series Facebook Canvas
The target audiences for ThinkPad X1 Carbon are entrepreneurs and professional office workers, with the age range of early-to-mid 30s. This ultralight business laptop was brought to the public through Facebook Canvas and showcased through the daily life of a sports commentator. With a total of 9 unique selling points highlighted as the key content, target audiences were able to interact with the canvas while learning the multi-features of the ThinkPad X1 Carbon.
To increase the engagement and reach of the post, a social content was conducted on Facebook. Users who engaged the post by liking, sharing and answering a question stood a chance to win special prizes, sponsored by Lenovo.
To increase the engagement and reach of the post, a social content was conducted on Facebook. Users who engaged the post by liking, sharing and answering a question stood a chance to win special prizes, sponsored by Lenovo.
