Wonder Bread wanted to promote their sponsorship with the United Service Organizations, which is a non-profit that offers programs and services designed to support members of the military and their families. They wanted a POS display and/or a unique package design that would help promote this effort. I helped to develop a unique bag design as well as multiple directions for POS through multiple visual mockups that brought the ideas to life. The end result was small departure from the original ideas  but the spirit of the designs shows through.