Project: Distracted Drivers Advertising Campaign
For this project, I designed three print ads to communicate distracted driving and promote behavior change.
- Target Audience: the person "outside the car" rather than the driver, for example, the passengers or the people who're far away. Age ranging from 17 - 35, slight female skew
- Tone and mood: Encouraging, supportive, respectful, and memorable. May be fun, interruptive, moving, entertaining, funny, jarring. Some studies have shown that the more dramatic the portrayal, the less likely the viewer is to believe it could happen to them.
