THE SANJO ONLINE COMMUNICATION
came as a package with the website, and is, therefore,
in communion with it.
The idea behind it, is to represent the moment where the visitor is sent to the past, and that is brought up by the image of an retro alarm clock, that shows a countdown, from 2011 to 1972.
Graphically it is set as a flip animation accompanied with music from present days and as the clock turns brings static and then music from the year of 1972. When the clock touches 1972, a roll unfolds and shows Sanjo sneakers and the graphic image thought for the campaign.
