With SASKO being the only one brand name that sources, mixes, and mills their own flour as well as bake their own bread / buns and rolls, why not extend the offering to a wider ready-to-eat category. 

A custom pattern was designed for the SASKO White Tortilla Wraps packaging. The fun and friendly pattern was developed, taking some of the elements from the bread packaging pattern. A clear window was introduced to showcase the high-quality product. We remained true to the crisp colour pattern of SASKO.
An easy 4-step “how-to-fold” a wrap is indicated on the back of pack to assist with a better wrapping experience.

The Trade Presenter Design
With this being a brand-new product in the market the sales force required some marketing material to aid in introducing SASKO White Tortilla Wraps.
A trade presenter was designed with the same easy 4-step folding concept.