EQUINOX | 2015
Uni Assignment
Objective:
-To introduce and increase awareness about "The Pursuit", which is a new way of exercise
-To increase Equinox' user count
-To create a sustainable and supportive community
-To increase Equinox' user count
-To create a sustainable and supportive community
Idea:
By making a campaign called "Be Competitive, Be Healthy", where we will simulate "The Pursuit" in a form of application and then installed in malls around Jakarta.
We will then invite sport enthusiasts or just anyone interested to try the facility for free.
