Client
Unlock is a creative communications agency with unlimited media resources.
With plenty of experience and complete in-house realisation, they create trully efficient stories that fit their clients' context.
Concept
Unlock implements untrivial ideas, far away from obvious solutions:
they are in interplay with human perception and allow us to understand ideas on our own — this gives the discoverer's pleasure.
That's why we resolved our challenge by playing with a metaphore of unlocking with a simple trick of hiding the text under the strikethrough combined with kinetic typography.
