Nike Zoom Elite 8 Trial Experience - NTL
Overview.
We were commissioned to create visual content for an exclusive, fun trial experience to be launched in Nike Town London. The trial experience allowed consumers to trial the Zoom Elite shoe and become part of the Zoom DNA. The trial contained a series of different ‘states’.
Credits:
All visual content was produced and created by Bolder Creative
Sound – Stevie Cripps at SixtySix Sound
Tech / Digital screens - OMM
Nike credits:
Lee Owens – Senior Art Director, Nike Brand Design, WE
Marieke Messing – Senior Project Manager, Running, WE.
Ben Hutchings – Retail Brand Marketing Manager, WE
Zoom State.
This state shows constantly looped video of the wider Zoom campaign’s graphic language, campaign slogans and athlete imagery. Zoom State is the trial experience default setting and would be visible until a consumer activated the trial experience.
Race State.
The trial is based around a series of visual metaphors for speed. The faster you go, the more content you unlock.
Once a consumer entered into the trial experience they would be greeted with a series of race stages. Race state begins with a brief Intro countdown screen which allows consumers to acclimatise to the running treadmill and the core trail experience conditions.
Once a consumer entered into the trial experience they would be greeted with a series of race stages. Race state begins with a brief Intro countdown screen which allows consumers to acclimatise to the running treadmill and the core trail experience conditions.
Details.
Behind the scenes.
