Pop-up Card for Cailler

200 Years of Passion for Chocolate

On the occasion of the 200th anniversary of its famous Swiss chocolate brand CAILLER, the Nestlé company sent different chocolates, pralines and a set of 6 porcelain plates (designed by artist and designer Arik Levy) to employees and business contacts in December 2018. In addition, the box contained an elaborately designed, large-format pop-up card showing the iconic CAILLER factory façade in Broc, Switzerland, framed by a selection of their most important products. In close collaboration with Nestlé’s Corporate Identity & Design team in Vevey, I developed the folding techniques (paper engineering) for this complex pop-up scene.

In the video you can see the pop-up card in motion:

Dimensions (closed) approx. 28 x 28 x 0,8 cm
Dimensions (opened) approx. 56 x 28 x 22 cm

© 2018, Nestlé S.A., Vevey (Switzerland)
Visual concept and design: Nestec Ltd, Corporate Identity & Design
Art direction: Wiebke Steffen and René Ciocca, Nestec Ltd., Corporate Identity & Design
Illustrations: Guillaume Cerdeira
Paper engineering: Peter Dahmen
Production: brainprint.ch