We were commissioned to redesign the range of dairy products of Iskrenne Vash brand.
Task:
Iskrenne Vash - this is a line of natural dairy products, prepared with care and love from milk from their own farms.
6 years have passed from the update of the previous design (November 2011), and the company decided to “refresh” the appearance of the product.
The main condition for the redesign was to preserve the visibility of the packaging and increase the efficiency of the design.
Decision:
Due to the request of the client, we could not drastically change the design, but had to strengthen weaknesses by using our technology “3 layers of efficiency”.
The design as a whole was fresh, “milky” and matched the category. The disadvantages were the small logo and the lack of benefits on the packaging. The main objectives were to improve the visibility on the shelf and bring all the benefits to the consumer.
In the new design, the logo has become larger and more noticeable. We strengthened the differentiation within the ruler by registering the category in a large noticeable font.
If the visual and contextual layers were worked out fairly well, then the situation with the conversion layer was not so good. Their farms, the best breeds of cows, strict quality control: from growing feed to packaging and delivery to points of sale - all this remained a mystery to the buyer. Our task was to bring all these benefits.
We added messages to the front of the package “3 hours from milking to packaging”, “Only from fresh milk”.
Iskrenne Vash - the best choice for those who prefer real homemade products and appreciate the natural taste.
