Active Series are five distinctive products designed for those on the move.

For this specific audience, the strategy was to move away from the standard Sony style to create a unique brand image. Rich black combined with vibrant red and silver accents, sympathetic to the product design.

Silver ink and hot foil on the top angled edge catch the light and convey the quality of the product design and materials.

All packages can stand on the shelf or be hung on a peg, and the reverse side communicates comprehensive specifications and product details.

award 2008