This is one of my previous final project assignment under subject Technological Evolution Advertising, when i was first year study in second semester (2015) in the university. In this final project, my lecturer were ask me and my classmate to create a campaign based on the topic been given. The project i choose was a campaign to raise awareness of disable young adult - Public Service Announcement (PSA).
INTRODUCTION.
Young people with disabilities are among the poorest and most marginalized of the world’s youth. Estimates suggest that there are between 180 and 220 million youth with disabilities worldwide, and nearly 80 percent of them live in developing countries. This campaign attempts to bring the voices, experiences and observations of young people with disabilities to the forefront. This caring society campaign aims to fill some of the knowledge gaps on young people with disabilities, and raise awareness of the specific issues facing them.
IDEA.
For this campaign, the idea of DOODLE art style had been choose to execute this campaign from the 60 second animation PSA video to the ambient advertising. Since the target audience for this campaign is general, the idea of using doodle art style is suitable to sells the message, means everyone should care about the disability of young adult, we should care, help the person in need.
SOLUTION.
This campaign will be launch in a few month periods around three month and collaborate with Non Government Organisation (NGO) that is UNICEF and also few product and service brand like Spritzer mineral water, Touch N Go (Prepaid Service) Rapid (transportation service) and Pos Laju (National Currier Service). For execution of this campaign come out with an animation PSA video with 60sec , a series of Print Ads. The Print Ads should be display around three design, every month in the campaign it will be change. Next, this campaign also supported with ambient advertising, brochure/flyers, pre-paid Card, stamp, and drinks. By this campaign solution,hopefully it will be work & the disable young adult will be helped by their around when they need.
Client : Unicef , Spritzer , Rapid , Pos Laju Malaysia , Touch N Go
Project Director : Dr. Safinas Al-Bakry
Designer : Muhammad Arifin
Copywriter : Muhammad Arifin
Copywriter : Muhammad Arifin
Digital Intermediate : Muhammad Arifin
Animator : Muhammad Arifin
*Special thanks to my college professor, Dr. Safinas Al-Bakry for all support and encourage during complete this final project.
