Juice Soap Co. Apothecary Branding Project
My concept for this project is a Japanese imported soap brand driven by bright pastel colors that dominate the Harajuku fashion scene. The audience I’m aiming for with this product is anybody that loves cute things and gentle scents. The main goal of this project is to make an appealing brand. I utilize pastels that are inspired by Harajuku street fashion which are bright, but also have a softness to them. This makes the product stand out, yet still be approachable. Along with the colors, the minimalist shapes, patterns, and logo mark help to push the cute aspect of this brand.
