In design there is something called brief, If you didn't get it well you will not doing well with anything, what if you didn't get a brief at all! it will be a complete mess, you will take it in the feedback like i did.

What i design needs to be youthful and represented the identity of the store, the store will serve a high quality materials and new designs by suitable and handy prices.
Keywords: Super Nova, Detailed, Unique.

The problems in the old logo are it's not looks like nova store, it's too formal and uses an anime references which is one from the store services, i improved that. And here is what i came with.

This was for the product face, for the body I used a circular grid because the circle mean harmony, and the pattern of autism in its methodological sense. In its mythical symbol it depends on the idea of integration rather than separation. In its philosophical sense, the circle is an endless cycle of discoveries.

for the symbol it's needed to a help from a friend who trigger my mind in the idea of using the sharp edges as a start, i designed the first symbol and it was to minimal and regular, i looked for something rare, something wild, something elegant and found the phoenix, the dark blue one and it was a real mess! how can i add the new object to shape! that will destroy the angles and make it mean less but what if that was the point!

Exploring fonts is the last level from the logo design, But even computer fonts aren't good enough and always needed to edit on them so i hand a letter to suit the bold visual identity. There is a space between the lines, I double it to make the lines size to keep the ratio between them calculated and not harming the human eye.

Client: NOVA Store logo
Agency: The Alchemist Creative Agency