Diesel is an Italian company whose campaign language reflects the target audience."Fun", "kickass", "rebellious" are some of the few words that are used to describe the brand.
The brand is all about individuality in a globalised world, rejecting external pressure, and unadulterated fun. Diesel doesn’t care what people think – in fact, it quite likes the attention.
Dented & Painted is a Diesel campaign for India, Targeting the young women of India who are bold and enjoy the freedom of choices in their life.
Dented and Painted is a pejorative phrase meaning "damaged goods". It was popularised by Abhijit Mukherjee after a statement he made regarding the protests against the 2012 Delhi gangrape protests.
(This work is a concept for a classroom project)
