DISNEY MOVIE 'A Wrinkle In Time' - Find a Happy Medium
An experience presented by the Happy Medium, a character known for balance. This meditative exercise invites visitors to stack rocks as high as they can go. Consider this a moment to focus, think about the universe, and enjoy some Galifianakis. Weave in the film’s themes of understanding, love, and wisdom. Here we embrace the foresight of the Mrs, the nurturing nature of Aunt Beast, and the relationship between Meg and her father and brother. In addition, tie in the idea of not fitting in, embracing your uniqueness, and finding the courage to do what’s in your heart.Watson/DG designed and developed an interactive mobile micro-extension to be accessed via promoted posts on AWIT social channels. The experience will be centered around The Happy Medium and should represent a strategic way to integrate Zach Galifianakis’ character into the campaign. Based in real physics game, users must balance a series of stackable stones using their device's gyroscope. The goal is simple - balance as many stones as you can without falling apart. The site will be built specifically for viewing on mobile devices and will be accessible via Instagram as well as via a standalone URL. The site will adhere to any specifications or limitations dictated by the Instagram platform. Scope does not include support for desktop or tablet devices.
Achieve total balance in the palm of your hand.
that is to say, this is a mobile-only experience.
A Wrinkle in Time is all about looking beyond the confines our own world and opening our minds to the possibilities that lie beyond. With a little perspective, space travel can happen in an instant, and an outcast can become a hero. We aim to create a campaign in the spirit of this beloved story - bursting with imagination and surprising depths - inviting kids and their families to ask questions, rethink what they know, and go on an adventure unlike any other. Through fun challenges, book fans will know we speak their language, while a new generation of fans can experience all this story has to offer. Because we all have the ability to achieve greatness, we just need to see it.
Credits
A Wrinkle In Time - Find a Happy Medium
Client: Walt Disney Pictures
Agency: Watson/DG
Executive Creative Director: Fernando Ramirez
Creative Director: Hleb Marholin
Design & Code: Du Haihang
Backend Developer: William Chen
Copywriting: Arin Delaney
CG Artist: Alex Hsu
Video Editting: Garett Gioia
Producers: Greg Meltzer, Matthew Murkidjanian
