MYJAR branding - new office
UK based company MYJAR had a phenomenal growth and they eventually needed a bigger space to accommodate their growing family. They decided to move to the swanky new building Maakri Kvartal - that is one of the best architectural fusions, where old meets new in Tallinn. The new office occupies two and half floors. While branding this office, there were key elements we had to consider. Navigating through the floors and rooms, was one of them.
We created maps, perpendicular signages and also placed some individualistic elements in every team area.
The themes in the areas were inspired by UK slangs for money, a few examples - bullseye (£50), monkey (£500) et al.
This was done as a homage to MYJARs core business in the financial service sector. The corridors were named after the actual UK streets that refer to pre-decimal coins.
This was one of the most interesting projects and it was great to recreate a bit of UK in Tallinn.
